Student Activities Block Party

Block party is Liberty University’s own campus wide carnival. Attended by an average of 10,000 people, it is one of the biggest, most elaborate, and most visible events on campus;
having music, carnival rides, food trucks, attractions, games, photo ops, vendors, and more.
As part of the marketing team, I was able to pitch a branding concept for Block Party, to be applied on promo material, as well as the stage, photo ops, signage, and merchandise of the event.
This concept was picked to be the visual identity of Block Party 2025,
taking place in August of the 2025-2026 school year.