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Bunitas Burgers
Project Type
Branding Identity and subsequent Deliverables
Date
September 2023
Named after the Colombian Saying “Bueno, Bonito, Barato”
(Good, Pretty, Affordable), Bunitas is a fictional Burger joint
located in the student district of Bogotá, Colombia’s capital.
Bunitas was created by taking inspiration from the urban
environment of its location, leaning heavily into street art and
graffiti styles to achieve a visual identity that seeks to engage with
its target demographic and fit into the space, while standing out
from All-American style burger joints that have become the norm
worldwide. The final solution is a cohesive, fun and unexpected
identity that strays from tradition.






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